my-HipHop - New Years Eve

Get A Ride Courtesy of Diddy
12:00PM ET December 29, 2009
Contributor : Hip Hop Blog Staff

Sean "Diddy" Combs' endorsed vodka brand Ciroc has branded itself as the official vodka for New Years. As part of that responsibility Diddy and Ciroc will be helping with the tap for yellow cab fares and MTA subway rides in New York as well as administering the Safe Rides program in Las Vegas, NV.

"As the 'Official Vodka of New Year's Eve,' we made a huge impact last year helping New York get home safely, so I'm proud to announce that we're bringing Safe Rides back in an even bigger way," said Diddy, who is a part owner of Ciroc. "New York stands as the world's icon for a New Year's Eve celebration and Las Vegas is the biggest party destination in the country. By bringing this program to both of these great cities we will continue to show the rest of the country that a sophisticated holiday celebration doesn't end when the ball drops, but when everyone gets home safely."

This is the second consecutive year Ciroc has partnered with E! Entertainment and the New York City Taxi & Limousine Commission to distribute pre-paid taxi cards (valued up to $15) to discourage drunk driving this holiday season. The brand's Safe Ride Vegas program will also distribute $15 pre-paid taxi cards at high traffic nightclubs in the area.